Title :   SOCIAL INFLUENCE AND POWER,

Corporate Author : CALIFORNIA UNIV LOS ANGELES

Personal Author(s) : Raven,Bertram H.

Report Date : 04 DEC 1964

Pagination or Media Count : 13

Abstract : Social influence is defined here as change in a person’s cognition, attitude, or behavior, which has its origin in another person or group. The investigators are interested in such phenomena as: The policeman influences the motorist to move his car; the teacher influences the student to use a specified method in solving a mathematical problem; the mother influences her child to avoid playing in the street; the flying saucer fancier influences his friend to ‘see’ a flying saucer in a fuzzy cloud formation. Others have considered these situations in terms of ‘imitation,’ ‘suggestion,’ ‘persuasion,’ or ‘contagion.’ The word ‘power’ is used to mean potential influence–or, conversely, influence is kinetic power. This paper develops further an approach to the analysis of social influence and power which was first presented in a joint paper with J. R. P. French, Jr. (French and Raven, 1959). A number of studies, many of which grew out of other theoretical orientations, are presented to illustrate the usefulness of the present conceptualization. (Author)

Descriptors :   *BEHAVIOR, SOCIAL PSYCHOLOGY, POWER, PERSONALITY, MOTIVATION, CULTURE.

Distribution Statement : APPROVED FOR PUBLIC RELEASE

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